You are an online retailer and you are considering whether and how you should use the changes in the new EU-Directive to adapt your shipping and/or return policy? Then you have come to the right place.
This website will help you calculate the profit for various possible scenarios that are aligned with the EU-Directive and that differ in terms of offering free shipping and free returns or not. This service is free of charge, without any obligations, and the results are displayed instantly.
Bernd Skiera is chaired professor of electronic commerce at Goethe-University in Frankfurt, Germany.
Siham El Kihal is part of the PhD program in quantitative marketing and is a research assistant at the E-Finance Lab
Christian Schulze is an Assistant Professor in Marketing at the Frankfurt School of Finance & Management.