Calculate profit for various possible scenarios

Prof. Dr. Bernd Skiera
Bernd Skiera is chaired professor of electronic commerce at Goethe-University in Frankfurt, Germany.

Siham El Kihal
Siham El Kihal is part of the PhD program in quantitative marketing and is a research assistant at the E-Finance Lab

Prof. Dr. Christian Schulze
Since March 2012, Christian Schulze is an Assistant Professor in Marketing at the Frankfurt School of Finance & Management.